Google Ads management that brings in customers

We set up your campaigns, measure what they deliver and adjust every month. The account always stays yours.

What Google Ads does for your business

With Google Ads you appear in front of people who are already searching for what you sell. You pay per click, not per view, so your budget goes to people with real buying intent. That makes it the fastest channel to test whether there is demand — and once it works, the most predictable channel to scale.

We set up the account, do the keyword research, write the ads and make sure conversions are measured properly. Every month you get a report showing what the campaign cost and what it delivered, not a list of clicks.

If you also want to reach people who are not searching yet, Google Ads works well together with Facebook and Instagram advertising: Meta introduces them to your brand, Google catches them when they start searching.

What Google Ads costs and how to work out whether it pays off for you is explained in what Google Ads costs for small businesses (article in Dutch).

What you get

Account and campaign setup

Structure, keywords, negative keywords and bids set up from scratch, or a clean-up of what is already there.

Ad copy and assets

Ads written per search intent, with the assets that make your listing bigger than your competitor’s.

Conversion tracking

Conversions measured properly in Google Ads and GA4, so bids are based on real results and not on clicks.

Monthly reporting

One page a month: cost, conversions, cost per conversion, and what we changed and why.

What we pay attention to

Strategy

We get the basics right, so clicks actually turn into customers.

Ad copy

We write copy that tells your story clearly and that people click on.

Targeting

Your ads reach the right people at the right moment, where they make a difference.

Budget

We divide your budget so that it pays off and you can keep growing.

Up to date

Google Ads changes constantly. We use the newest options as soon as they are available.

Data

We turn raw numbers into clear choices that make your campaign better.

Conversion

With conversion optimisation we make sure a click actually delivers something.

Channels

Google Ads works better together with your other channels. That interplay delivers more than the sum of its parts.

Want to know whether Google Ads pays off for you?

We do the maths with your margin and your market, before you spend a euro on ads.

Frequently asked questions

How much does Google Ads cost?

Two things: the ad budget you pay directly to Google, and our fee for management. The ad budget stays yours and you can always change it; our fee is agreed per project, based on how much work the account needs.

How quickly will I see results?

Clicks come in on day one. Useful conclusions take longer: you need enough conversions to see a pattern, and for most accounts that takes a few weeks. Anyone who promises results within a week is guessing.

Who owns the account?

You do. We work in your own Google Ads account, so the history, the data and the campaigns stay with you, even if we ever stop working together.

Google Ads or SEO?

With ads you buy visibility now, and it stops when the budget stops. SEO builds visibility that keeps working, but takes months. Most businesses need both: ads to discover which searches convert, SEO to own those searches in the long run.

Does this also work for a web shop?

Yes, and differently than for a service. For a web shop, Shopping campaigns based on your product feed usually do the real work; the quality of that feed decides how well they run.