Facebook and Instagram advertising that brings in customers
With ads on Facebook and Instagram you reach people based on who they are and what interests them, even before they search for you. That makes Meta ads strong at creating demand: showing a new product, reaching a region or bringing back people who have visited your site before.
Reach the people who matter
We set up the campaigns in Meta Ads Manager, build the audiences, create the ads and set up measurement with the Meta pixel and the Conversions API, so you see what a campaign really delivers. Every month you get an overview of what it cost and what came in.
If someone is already actively searching for what you sell, Google Ads is often faster. The two work best together: Meta introduces people to your brand, Google catches them when they start searching. For organic content and community, see social media marketing.
Undecided between Meta and Google? Read Facebook ads or Google Ads: which suits your business (article in Dutch).
What you get
Campaigns and audiences
Campaigns per objective (awareness, traffic, leads or sales) with interest audiences, lookalikes and retargeting of your own visitors.
Ads that stand out
Image, video and copy per placement: the feed, Stories and Reels each need their own format and approach.
Pixel and Conversions API
The Meta pixel and the Conversions API set up properly, so you measure conversions reliably and Meta can optimise for real results.
Monthly reporting
Cost, reach, leads or sales and the cost per result, with what we changed and why.
How we work
1. Goal and audience
We decide what a campaign should deliver and who you want to reach before anything goes live.
2. Measurement first
Pixel, Conversions API and conversion goals are in place before a single euro of ad budget is spent.
3. Testing
Several ads and audiences side by side, so the numbers show what works rather than our gut feeling.
4. Scaling up
Budget goes to what pays off; what does not work, we switch off. Every month we adjust based on results.
Curious what Meta ads can do for you?
We look at your goal, your audience and your measurement together, before a single euro of budget is spent.
Frequently asked questions
Two things: the ad budget you pay directly to Meta and can always change, and our fee for management. A sensible test budget depends on your market and your goal. Starting too small mostly produces noise, because Meta needs enough results to learn.
Usually both, because you advertise on both through one Meta account. We let the placements be distributed based on results and adjust. Only when your audience is clearly on one platform do we limit it to that one.
The first clicks and leads come in within a few days. A campaign does have a learning phase: Meta only optimises well once there are enough conversions. Allow a few weeks before you can draw reliable conclusions.
You do. We work in your own Meta Business Manager and ad account. The pixel, the audiences and the campaign history stay yours, even if we ever stop working together.
Without consent the pixel places no cookies, and we respect that. The Conversions API sends conversions from the server and so fills gaps caused by browsers, but it does not replace consent. Consent remains the basis.
Get in touch
Reach more people online, with a team that does it every day
Talk to our specialists and find out what is possible for your brand.