WHAT YOU NEED
More reach: social media management or advertising?
With social media management you build your brand through content and engagement. With advertising you run targeted campaigns for short-term results.
- Content has to resonate with your audience and actually deliver something.
- Ads reach exactly the group you want, based on characteristics and interests.
- Strong visuals draw attention and make your message more powerful.
- Results are measurable, so you know what works and what does not.
WHAT WE DO
Making your brand stronger with social media marketing
We get everything out of social media marketing to make your brand visible. Our team builds a strategy around your goals: more brand awareness, more website visits or more sales. From well-considered content to targeted ad campaigns, your brand comes across well on Facebook, Instagram, LinkedIn, TikTok and more.
Work with us and use social media marketing for what it is meant for: growth.
What social media marketing does and does not do
Social media is not a sales channel that runs by itself. It is where people get to know your brand before they need anything, and where they find you again later. That takes content that is worth something even without an ad budget, and ads that speed up that reach once it works.
We first work out where your audience really is — rarely on every platform at once — and create content there that fits your brand. Alongside that we run ads on audiences we build from your own data and from interests, and we measure what comes in instead of counting likes.
If someone is actively searching for what you sell, Google Ads is faster. If you sell products, social works best together with your web shop and marketplaces.
If advertising is your main aim, read more about Facebook and Instagram advertising.
What you get
Content calendar and production
A schedule you can keep up, and the posts, photos and videos that go with it.
Community management
Comments and messages are answered in your tone of voice, within arrangements we agree upfront.
Advertising
Campaigns on Facebook, Instagram, LinkedIn and TikTok, with audiences we build and adjust based on results.
Reporting
Every month reach, engagement and what came in through social — with the costs alongside.
Reach an audience around the world
Social media platforms with active users
Social media that delivers?
We make a plan you can keep up, with ads where they make the difference.
Frequently asked questions
On the platforms where your audience is, not on all of them. For most businesses it comes down to two: one where your audience already is and one that suits what your product looks like. Doing two channels well delivers more than doing five by halves.
Better three times a week something that really gives your audience something than filler every day. What you keep up counts for more than what you intend, so we make a calendar at the pace you can actually deliver.
Two things: the ad budget you pay the platform yourself and can always change, and our fee for the work. What a sensible test budget is depends on your market; starting too small mostly produces noise.
Not by followers. We look at reach among the right audience, at engagement, and above all at what clicks through and converts on your site. We set up that measurement in GA4, so it can be compared with your other channels.
Yes. We start with a review of what is there: what works, what does not and what we want to keep. The accounts stay yours — we get access, not ownership.
Get in touch for social media that works
